Australian Marketing
Institute
Hulsbosch Internship Brief
(2024) Logo, Visual Identity
BRIEF
The challenge was to create a single-minded, resonant brand identity for the Australian Marketing Institue (AMI), creating a bold and confident look that captures the brand’s essence: “Igniting Brilliance”.
SOLUTION
The proposed new logo and graphic devices were inspired by the concept of a spotlight, symbolising AMI’s mission to highlight the achievements and progress of its members. The design elements help to create a visual identity that not only stands out but also supports AMI’s reputation as a credile, reputable, and prestigious brand among professional marketers.