UN Day
School Program
For United Nations Association of Australia (NSW Division)
(2024) Logo, Visual Identity, Brand Guidelines
Collaborators:
Hamish White
Maeve O’Connor
Cludia Lam
Saquib Ahmed
CONTEXT
The UNAA NSW’s United Nations (UN) Day School Program promotes environmental, social and human rights education for students as well as the United Nations Sustainable Development Agenda 2030 in schools, which sets out the 17 UN Sustainable Development Goals (SDGs) as the blueprint to achieving a better and more sustainable future for all.
BRIEF
The UN Day School Program required a visual identity system which could differentiate from but still unify existing resources from the UN & UNAA.
SOLUTION
To strengthen individual action towards the SDGs, the design features SDG colours, whilst still upholding the brand equity of UN blue. A sticker-like styling with white borders and stylised shadows has been applied to text and illustrations as a means to inform students across different grade levels in an engaging way.