Zany Yare
Youth Circus
(2023) Logo, Visual Identity, Brand Guidelines
CONTEXT
Zany Yare is a circus based in the lower Blue Mountains that provides aerial and general circus lessons. Their tuition caters for primary, high school and adult students and covers a wide range of skills, including aerial silks/tissu, lyra, trapeze, spanish web, acro, prop manipulation and more.
PROBLEM
Zany Yare was lacking a unified identity system that positioned the business as a well-rounded circus training provider.
SOLUTION
My design solution includes a simplified black and white wordmark logo that pairs well with the brand’s vibrant and dynamic production photography. Additionally, some brand patterns and a full set of circus discipline icons provides humourous but flexible assets that capture the creativity, skill-building and excitement of the circus whilst also enhancing brand recognition.