Coles Soft Drinks
Hulsbosch Internship Brief
(2024) Packaging Design
BRIEF
The task was to redesign the packaging of Coles brand soft drinks, focusing on a cohesive look and feel that not only delivers strong brand presence but also reflects the essence of everyday value and quality.
SOLUTION
The design features a graphic depiction of fruit that is rising and shining like the sun. This graphic device ties all the products together, assisting with easy navigation and product recognition for the “everyday favourite”.