Express Yourself
For Adobe
(2024) Motion Design, Strategy, Storyboarding
PROBLEM
Creativity is often perceived as a rare and innate talent possessed only by a select few in the so-called “creative fields”.
SOLUTION
My concept reframes Adobe Express as an accessible tool for everyone, focusing on self- expression rather than traditional design skills. By positioning Adobe Express as an “expression tool”, my promotional video challenges the notion that creativity is exclusive to specific “creative fields” and instead highlights its potential as a universal skill. Through use of rainbow gradients, my designs seek to reinforce ideas of inclusivity and fluidity, supporting the idea that creativity is diverse, dynamic and open to all.
Much like ‘Photoshop’ has become a colloquial verb, ‘Express’ can too.