Game of Love
(2022) Motion Design, Illustration, Storyboarding
CONTEXT
Game of Love is a motion design production that serves to enhance the presentation and comprehension of an ABC News story about dating apps. ABC News Graphics shared an overview of their workflow and provided examples, actual past journalist briefing notes and voice guide tracks (draft voice-over recordings) for me to work with.
SOLUTION
I expanded on the provided briefing notes and developed my own approach and visual style through animated illustrations to better convey the complex information within the news story and enhance the story’s impact on viewers. Important information from the voice guide track was extracted and turned into visual content that make the communicated information more engaging and easier to understand for the viewer.
The focus for the approach is to unmask the parallels between online dating apps and games such as electronic gambling machines.